Many advertisers use the “Heidi” backdrop for their campaigns. Happy cows with glowing, hale and hearty people on an Alpine pasture ... - But increasingly fewer consumers and retailers are prepared to pay a proper price for this bliss. And yet hill farming and managing Alpine forests is significantly harder than in the low lands, the yield is lower and the growth slower. Nowadays the traditional small enterprises are barely profitable. Lots of people still take on second jobs out of sheer love for their native homeland - but more and more people are giving up, the young just can’t see any future.

Our goal is to work with the hill farmers to devise a menu with more income and fresh ideas, developing creative approaches for regional natural products, spiced up with effective marketing. This gives direct marketing a pleasant aftertaste. We bring local communities and farmers together to help them to implement landscape management practices aimed at conserving the valuable moorlands, hummocky meadows and neglected grasslands for future generations.

We encourage farmers and hoteliers to develop health products from the mountains made from herbs, hay, flowers and whey – as an Alpine answer to health and wellness trends from the Far East. We advise nature parks and other protected areas on how they can keep the Alpine pastures “open” and successfully market products from the Alpine economy.
We also help to develop the use of biomass as a renewable energy source. And we encourage architecture and building with native wood as well as new approaches in the area of energy-efficient buildings. In this way we introduce ideas into regional projects and enrich the climate protection initiatives of Alpine communities.